Mobiles, laptops, digital cameras, TV lead online sales
06 Feb 2012
Mobile phones, laptops, digital cameras and television sets emerged as the most frequently bought consumer goods through online channels in India, during the last festive season from October to December 2011.
According to popular ecommerce website eBay India, it sells a mobile handset every four minutes, a laptop every 17 minutes, digital cameras every 23 minutes. The velocity of transactions reports the rising popularity of online shopping in the country.
The most popular brands bought online in India include Samsung in the mobile phones category, Nikon in the digital camera category, Dell in the laptop category and Sony in the TV category.
The statisitcs compiled by the ecommerce site show that though Nokia commanded a hefty 60-per cent market share in the 'value phone category', Micromax Q6 was the most purchased model in this segment. And, while Micromax is the top dual SIM brand in the country, the single most popular model is this category is the Nokia C2-03.
However, Korean handset maker Samsung 33-per cent share of online mobile phones sales across segments, and one of every two smartphones sold in the country is a Samsung, with its Galaxy Y having emerged the most sold model.
While Dell is the most sold laptop with Dell Inspiron 14R being the most bought model, Acer is the most popular netbook brand. However, the top purchased netbook is the Samsung NP-N10.