OgilvyOne, India’s only agency to win medals at the DMA ECHO

14 October was direct marketing's night of excellence where the DMA International Echo Awards competition honoured the world's best direct and interactive marketing campaigns.

At a ceremony held at Las Vegas' majestic Bellagio Hotel, legendary comedian and EMMY award winner Jay Leno, played host to the world's finest direct marketing professionals. And OgilvyOne India, with a silver, a bronze and two finalists, ensured the Indian flag continued to fly high at yet another prestigious international awards show.

The winning campaigns set the benchmark for direct marketers worldwide, in terms of responsiveness to client needs, engagement with customers, measurable results and meaningful outcomes that exceed expectations.

Echo awards recognise "the whole package" - marketing strategy and tactics, creative execution, and finally, results.

"The Echo is by far the most prestigious direct marketing award in the world and for us to have won two and got two finalists is incredible," said Kaizad Pardiwalla, president, OgilvyOne Worldwide, India.

"What makes this win even more special is that we are the only Indian agency to have won this year. My heartiest congratulations to both, the team at OgilvyOne and our clients for creating brilliant work that works," Pardiwalla.

The winning work included a silver for a lead generation campaign for American Express Financial Advisory Services and a bronze for an integrated acquisition campaign for The Wine Society of India. ITC Hotels and Unitech were the two finalists.

Harshad Hardikar, vice-president, OgilvyOne Worldwide, Mumbai, said, ''This 'double treat' is particularly satisfying since Echo awards are considered the 'Oscars' of Direct Marketing.' This endorses OgilvyOne's philosophy of partnering with clients to produce result-oriented creative work.''

OgilvyOne India has three offices across Mumbai, Delhi and Bangalore. The roster of clients is equally balanced between global clients including American Express, Cisco, DHL, IBM, Lenovo, The Economist and Unilever, and leading clients in our local markets including Vodafone, Cadbury, Reliance Mutual Fund, General Motors and Tata Capital. OgilvyOne Worldwide is a unit of The Ogilvy Group, which is part of WPP Group plc, one of the world's largest communications services groups.