Olympic boxer Vijender Singh to promote Bajaj Allianz

Olympic winning boxer Vijender Singh will feature in a new campaign for Bajaj Allianz. The new campaign created by M&C Saatchi aims at attracting youth towards the company's portfolio of financial products under the Early Start Plan.

The campaign is aimed at young audience about planning their investments early on in their life.

Bajaj Allianz's creative business is handled by TBWA India and this campaign was a one off project that was created by M&C Saatchi for the insurance company. The reason was that Bajaj wanted a fresh look to the brand.