Percept/H lands creative account for Everest Industries' roofing division
26 Sep 2008
Percept/H, a Percept-Hakuhodo Company, has won the creative account of Everest Industries Limited, for its roofing division. The size of the business is pegged between Rs8 and Rs10 crore annually.
The company has aggressive plans to have a national campaign for their Roofing Solutions. There would also be a lot of below the line activity, rural activation programmes and innovative communication programmes.
''It's a great opportunity for us to work on an established brand like Everest, which has been around for over 74 years," said Amitava Mitra, senior vice president, Percept/H, Delhi. "This exceedingly challenging category will give us yet another opportunity to connect with the rural masses.''
Manish Sanghi, executive director, Everest Industries Ltd, said, ''There was no formal pitch. We were very impressed with the complete 360 solution - both marketing and advertising - that Percept brought to the table. This made us to decide that Percept would be our right communication partners for the Roofing range.''
Everest Industries Limited is one of India's fastest growing building solutions company. Its investments in technology over the last seven decades have allowed it to continually introduce innovative and modern building products with a promise of strength, speed and safety in construction.