Scarecrow Communications bags creative duties of Future Capital

Following a multi-agency pitch, Scarecrow Communications has won the creative mandate of Future Capital, the financial services arm of the Kishore Biyani-led Future Group.

Future Capital is said to be looking more aggressively at the lending market with plans to launch consumer loans. 

Scarecrow, which has earlier handled the creatives for financial services group - Religare Enterprises, is currently working on building the brand up from scratch. It is looking at a 360-degree multimedia campaign for the brand, and will be releasing an above-the-line campaign in the next quarter.

Future Capital provides asset advisory, retail financial services and proprietary research.

The company also operates a consumer finance retail format, Future Money.