Scarecrow Communications to handle creatives of Religare Arts Initiative
10 Jul 2010
Global financial services group, Religare Enterprises Limited's subsidiary Religare Arts Initiative has roped in Scarecrow Communications as its creative agency.
Religare Arts Initiative Limited is a corporate-supported arts organisation founded in 2007.
The agency plans to enagage in print and below the line activities to promote the brand.
Scarecrow Communications' founders Raghu Bhat and Manish Bhatt had earlier created the KILB (kum insurance lene ki bemari) campaign for Aegon Religare Life Insurance during their stints at Contract Advertising.
Religare Arts Initiative's vision is to create a 360 degree platform for arts, to provide contemporary art a larger integrated voice and make art a more transparent, relevant and effective force in the society.