TBWA India to handle creatives for Star Health & Allied Insurance
07 Jul 2010
Chennai-based Star Health & Allied Insurance has roped in TBWA India to handle its creative mandate following a multi-agency pitch.
The agencies in fray for the account were McCann Erickson, DraftFCB Ulka, TBWA India and Network Advertising, which was the incumbent agency handling both creative and media duties for Star Health.
TBWA India's Chennai office will employ a 360-degree campaign including TV, online and radio for the insurance company.
Star Health & Allied Insurance is a standalone health insurance company that provides personal accident, mediclaim and overseas travel insurance.