Vdopia to enhance interactivity of online video ads

Online video advertising solutions provider Vdopia says it is enhancing the interactivity of its online video ads.

It aid that it is ready with a new feature, Talk to me, to empower viewers to click on the various elements – people, product and objects – of an online video ad and enable them to interact with or alter it.

For instance, in a car video ad, consumers can change the colour of the car;  alter the colour of the clothes worn by the people and roll the mouse to get more information about the car.

Not only this, users can also save the video ad in their computer, share it with friends through e-mail, blog or any social networking site and request for a brochure. Another option under the Talk to me feature allows an advertiser to offer multiple and different landing pages from a single video ad.

Interestingly, all these interactive features will be made available within the video ad itself and users will not be directed to any other landing page to make the alterations, get more information, share or store the ad.

Vdopia has the capacity to offer the new feature for not just video banner ads and video clips across all sizes, but also for display banner ads. However, right now, the company will offer this service for video ads only.

There will be a premium charge of 25-40 per cent for these interactive features. A thousand ad impressions of the 'Talk to me' video banner ad will be priced at Rs200-Rs350, while the interactive pre-roll video ad will be available at Rs500 -Rs1,250."