Vyas Giannetti Creative collaborates with six international design agencies

Vyas Giannetti Creative (VGC) has launched a specialised design and communications cell in collaboration with six international design agencies. It has taken nearly two years for VGC to set up this specialist platform.

Preeti Vyas, chairwoman and chief creative officer, VGC, will spearhead this cell, which has the folowing alliance partners:

• They are Flex / the Innovation LAB which specialises in structural packaging design, durable consumer products and professional systems.
• Lava, which specialises in editorial design and dynamic brand identity.
• InDeed connects with the consumers, drawing them through brand strategy and marketing.
• Saffron, a branding consultancy that identifies industry gaps and formulates strategies based on it.
• Dixonbaxi, a London-based creative and strategy company.
• Ryan+Deslauriers is acknowledged in real estate strategy, branding and creative firm.

Saffron is the only one with a presence in India.

Vyas explained, "It is actually in VGC's heritage of being in communication arena that we had embraced to delivering cutting edge creative solutions. Combined with international agency's global experience, we now seek to deliver local-global expertise for the design needs."