Windchimes Communications to handle social media marketing for Loop Mobile

Loop Mobile has appointed Windchimes Communications as its social media partner.

The agency will help Loop Mobile develop social media strategies and set up its social media presence across platforms.

It will also drive the brand engagement for Loop and help build a strong community connect in Mumbai, where the telecom operator has its operations.

Loop Mobile also intends to use the social media to create awareness about its new offerings and services.

Arif Ali, head of brand and communications, Loop Mobile (India), said, ''With the rapid adoption of social media, it is clear that if we need to stay connected with our subscribers, using all possible means of media, including social media.''

''Telecom is a very dynamic industry and the rollout of mobile number portability has made it that much more competitive.

By effectively using social media, we hope to create greater awareness and equity for the brand, thereby leading to meeting of business objectives,'' said Nimesh Shah, head - maven, Windchimes Communications.