Zatak takes a dig at Axe

The Axe Man is now being poked fun at. The new TVC of Zatak shows a boy replicating the actions of the Axe man (the original ad has him doing so and women swooning all over him) with an axe in each hand, as he keeps doing this women rush towards him, only to bypass him and throw themselves on a man who has apparently used Zatak. 

Incidentally, the Axe man was taken off air by Information & Broadcasting ministry about a couple of months ago. The ministry had requested the Indian Broadcasting Foundation (IBF) to advise its member channels not to telecast the latest Axe commercial, 'Axe Dark Temptation Deodorant', as it regards the advertisement as being "indecent, vulgar and repulsive."

It is left to been what stand Axe takes against Zatak now.