M&C Saatchi India wins Franklin Templeton’s brand communication mandate
12 Aug 2008
Mumbai: M&C Saatchi India has won the mandate for brand communication for financial services company Franklin Templeton Investments.
Franklin Templeton Investments is a large US-based financial services group, with assets worth $580.2 billion under its management globally. Sources say the account is worth around Rs15 crore.
M&C Saatchi India will do all the brand related communications for Franklin Templeton Investments, including new fund offerings (NFOs) and product launches. Given the cramped mutual funds advertising marketing, M&C Saatchi's would need to build Franklin Templeton's brand appeal and positioning.