Barista Lavazza ties-up with Mattel Toys to launch Barista Lavazza Café Scrabble 2010

Barista Lavazza today announced its association with Mattel Toys (India) Private Limited, which markets the popular word game Scrabble in India, for the launch of the first edition of Barista Lavazza Café Scrabble 2010.

The tournament, to be played over four weeks, aims to popularise the game and is open to all guests including students and professionals.

Sanjay Coutinho, chief operating officer, Barista Coffee Company Ltd, said, ''Barista Lavazza is delighted to provide a platform for all the scrabble enthusiasts. The association with Mattel is a collective endeavor to create more interactive and entertaining environment for our guests and enhance their experience.''

The entry forms are designed as Scrabble puzzles, which can be cracked while having a cup of coffee. Those interested can register on the official facebook page facebook.com/Barista Lavazza or fill in the entry forms which at Barista Lavazza outlets.

The tournament will begin in Delhi and then move on to seven other cities namely Chandigarh, Hyderabad, Bangalore, Kolkata, Chennai, Pune and Mumbai.

Karun Gera, commercial director, Mattel, said, " Scrabble has always been a game that helps keep the mind young and makes one play and learn simultaneously. We thank Barista Lavazza for coming on board to help expand the reach of this classic game.''

Prizes will be given courtesy Tourism Malaysia, Mattel and there are assured gifts to be won for each entry. The eventual winner will receive a free trip to Malaysia along with a tournament trophy.

Barista Lavazza was established in 2000 by Barista Coffee Company Limited to recreate the ambience and experience of typical Italian neighborhood Espresso Bars in India.

Mattel Toys (India) Private Limited is a subsidiary of Mattel, Inc., the worldwide leader in the design, manufacture and marketing of toys and family products.
 
All intellectual property rights in and to Scrabble are owned in the USA and Canada by Hasbro Inc., and throughout the rest of the world by J.W. Spear & Sons Limited, England, a subsidiary of Mattel Inc. Mattel and Spear are not affiliated with Hasbro