Cyber Media acquires TDA Group

Speciality media group, Cyber Media India Ltd, has acquired substantially all the assets of the California-based integrated marketing communications and custom publisher TDA Group, Inc, in a bid to expand its offerrings.

The 20-year old TDA Group's products encompass both print and online offerings and include magazines, newsletters, collateral, identity, customer reference programs, white papers, direct mail and websites to a list of high-tech clients including global leaders in the IT industry such as IBM Veritas, BIPT and E.piphany, among others.

It posted revenues exceeding $5 million in the year ending December 2007 with strong year-over-year growth at both the top and bottom lines and strong prospects in the current year.

As Cyber Media plans to run TDA as its own subsidiary and retain its staff  Bob Tabke and Debbie Dawson to ensure continuity and maintain servicing TDA's clients.

"We are very pleased to bring TDA Group into the CyberMedia business portfolio," said Pradeep Gupta, chairman, CyberMedia. "It is a strategic move in growing our content-based services business rapidly. TDA is an outstanding business with excellent clients and people. TDA fits very well with our domain expertise in technology, and expands the proven core competence of CyberMedia in content-related areas."

This is CyberMedia's second acquisition in the US since its acquisition of  Illinois-based Publication Services, Inc, in December 2006.

"CyberMedia has already articulated its strategy to strengthen the media services business through both organic and inorganic means," Gupta added.