TBZ forays into men’s jewellery segment
20 Jun 2011
Mumbai-based jewellery retailer, Tribhovandas Bhimji Zaveri (TBZ) has ventured into men's jewellery segment under the brand - Gentlemen's Collection.
TBZ will sell both gold and diamond products for different occasions such as daily wear, formal wear, festival wear and club wear.
The company said men today want to look good and accessories form very significant part of power dressing. The men's exclusive brand will cater to this need, it said.
''The company and the brand ''The Gentlemen's collection'' will focus on this segment'', said, Shrikant Zaveri, chairman and managing director of TBZ.
The men's collection will be available across its 14 showrooms in nine cities across five states including its flagship showroom in Zaveri Bazaar, Mumbai, which was established in 1864.
The retailer said it plans to open 44 new showrooms including 26 large format high street showrooms and 18 small format high street showrooms by the end of fiscal year 2014.