Joseph Eapen beomces CEO, aMap, senior level changes at aMap
12 Oct 2009
aMap has made senior level organisational changes. Audience Measurement & Analysis Limited (aMap) is a television audience measurement system that provides data on multiple dimensions like demographics, ownership, viewership and more.
Joseph Eapen, who was CEO of aMapDigital, aMap's exclusive panel for DTH homes, has replaced Amit Varma as CEO of aMap. Eapen will continue to head aMapDigital too. aMap
Eapen has a lot of experience in audience measurement. He managed the first peoplemeter service in the Gulf - AGB Gulf - for almost a decade in the 1990s. He was also instrumental in the launch of TGI (world's largest single-source studies) in the Gulf region. He moved back to India after 16 years in that region.
Raviratan Arora, founder and MD, aMap and DecisionCraft, said, ''Eapen's in-depth knowledge, leadership and business acumen will serve as invaluable assets as aMap strengthens its core operations and expands its services with a host of measurement initiatives.''
Meanwhile, Jiniti Shah, as vice-president (sales, business development & research), will head the business and development activity and focus on selling aMap's services and DecisionCraft's revenue management suite to broadcasters in India and the Asia Pacific.