Leading Indian newspapers winners at INMA Awards 2009 competition

The winners at the 79th International Newsmedia Marketing Association (INMA) Awards 2009 were announced in Miami last week. The INMA represents the world's best newspaper marketing campaigns from the past year.

The awards were presented before 200+ media executives from around the world gathered for the INMA conference's closing gala dinner at the Intercontinental Hotel in Miami. INMA unveiled 90 first place, second place, and third place recipients of the coveted INMA Award. The association's president, Ed Efchak, presented the awards.

INMA is the world's leading provider of global best practices and marketing ideas for newspaper companies looking to grow amid profound market change. Based in Dallas with offices in New Delhi and Antwerp, the association has 1,200 members in 82 countries worldwide.

The 73-year-old INMA Awards 2009 competition generated 531 entries from nearly 157 newspapers in 43 different countries. Judging was conducted via the internet by 21 judges worldwide. Judges included executives in the media, advertising, marketing, and research industries. Judges selected award recipients in 10 categories in three circulation groups: under 75,000, 75,000-300,000, and over 300,000.

Winning the coveted ''Best of Show'' award was The Gazette in Montreal, Canada, for its single-copy marketing campaign titled ''Elections.'' The second-place for ''Best of Show'' went to Dagens Nyheter in Stockholm, Sweden, for an online audience and engagement campaign titled ''DN Mobile.''

The third-place for ''Best of Show'' was presented to The New York Times for its new marketing services campaign titled ''Single-Sponsor Olympics Issue of Play: The New York Times Sports Magazine.''

The 2009 ''Best of Show'' finalists were selected by judges, and INMA members worldwide selected the order of finalists.

The Gazette's win of ''Best of Show'' puts the Canadian newspaper among elite company. Recent recipients of this honour include The Times of India, Kleine Zeitung in Austria, Het Nieuwsblad in Belgium, Frankfurter Allgemeine Zeitung in Germany, The New York Times in the United States, Dagens Nyheter in Sweden, Berliner Zeitung in Germany, Cape Times in South Africa, The Australian in Australia, and The New Zealand Herald.

Brazil's A Crítica won three first-place awards. Seven newspapers won two awards each: The New York Times, USA; Winnipeg Free News, Canada; The Sydney Morning Herald, Australia; The Gazette, Canada; Het Nieuwsblad, Belgium; and Ekstra Bladet from Denmark.

Judging was based on concept, creativity, copy/graphic design, production, and overall effectiveness, as well as results. Entries were judged in comparison to other entries.

INMA, originally known as International Newspaper Marketing Association, changed its name in 2008 to signify its asociation with the enlarged newsmedia than the restrictve newspapers

Award Recipients (by category) :

Category 1: Print Subscription Sales (sponsored by UPM)
Circulation: under 75,000

First Place: The Sunshine Coast Daily, Maroochydore, Queensland, Australia, '''Corker Deals' Sunshine Coast Rewards Card.''
 
Second Place: Courrier Internacional, Lisbon, Portugal, ''Signatures Campaign.''
 
Third Place: Waterloo Region Record, Kitchener, Ontario, Canada, ''Home Makeover Event.'' 

Circulation: 75,000-300,000

First Place: Het Nieuwsblad, Groot-Bijgaarden, Belgium, ''Takeover Het Volk By Het Nieuwsblad.''
 
Second Place: Vecernji list, Zagreb, Croatia, ''Football with Vecernji list in Every Bar.''
 
Third Place: The Australian Financial Review, Pyrmont, New South Wales, Australia, ''Warren Buffett Subscription Promotion.'' 

Circulation: over 300,000 

First Place: The Sydney Morning Herald, Sydney, Australia, ''Herald Benefits.''
 
Second Place: The New York Times, New York, USA, ''Weekender Direct Mail Campaign.''
 
Third Place: The Boston Globe, Boston, USA, ''Integrated Winback Marketing Campaign.'' 

Category 2: Print Single-Copy Sales (sponsored by UPM)
Circulation: under 75,000

First Place: A Crítica, Manaus, Amazonas, Brazil, ''Revellion.''
 
Second Place: A Crítica, Manaus, Amazonas, Brazil, ''Frozen World.''
 
Third Place: La Teja, San Jose, Costa Rica, ''El Taxista Más Teja.''

Circulation: 75,000-300,000

First Place: The Gazette, Montreal, Québec, Canada, ''Elections.''
 
Second Place: Cape Argus, Cape Town, South Africa, ''Saturday Tradition Since 1911.''
 
Third Place: Cape Argus, Cape Town, South Africa, ''Sunday Argus.'' 

Circulation: over 300,000 

First Place: Gazeta Wyborcza, Warsaw, Poland, ''Trial Exams with Gazeta Wyborcza.''
 
Second Place: The Sun, London, United Kingdom, ''Lightbulb.''
 
Third Place: Gazeta Wyborcza, Warsaw, Poland, ''Posters Promoting Newspaper's Series.''
 
Category 3: Readership/Usage of the Print Newspaper

Circulation: under 75,000 

First Place: A Crítica, Manaus, Brazil, ''Dream Campaigns.''
 
Second Place: Cape Times, Cape Town, South Africa, ''Heritage Day.''
 
Third Place: La Verdad, Maracaibo, Venezuela, ''La Verdad Siempre Adelante Compartiendo El Sentir Zuliano.'' 

Circulation: 75,000-300,000 

First Place: Het Nieuwsblad, Groot-Bijgaarden, Belgium, ''The 'Safely To School' Report.''
 
Second Place: Techno Times, Cape Town, South Africa, ''New is Now.''
 
Third Place: La Montagne Centre France, Clermont Ferrand, France, ''La Montagne Centre France.'' 

Circulation: over 300,000 

First Place: The Globe and Mail, Toronto, Canada, ''Hands Campaign - Editorial.''
 
Second Place: The Seattle Times Company, Seattle, USA, ''Seattle Post-Intelligencer Life & Arts Campaign.''
 
Third Place: The Toronto Star, Toronto, Canada, ''Earth Hour.'' 

Category 4: Online Audience Usage and Engagement
Circulation: under 75,000

First Place: St. Catharines Standard, St. Catharines, Ontario, Canada, ''The TalkSpot.''
 
Second Place: The Daily Reflector, Greenville, North Carolina, USA, ''Scene Around @ Reflector.com.''
 
Third Place: Townsville Bulletin, Townsville, Queensland, Australia, ''Bully Fantasy League.'' 

Circulation: 75,000-300,000

First Place: Winnipeg Free Press, Winnipeg, Manitoba, Canada, ''Greatest Manitoban.''
 
Second Place: De Stentor, Apeldoorn, The Netherlands, ''Hyperlocal Communities in New Housing Plans.''
 
Third Place: The Advertiser and Sunday Mail, Adelaide, Australia, ''AdelaideNow Second Chance Lotto.'' 

Circulation: over 300,000

First Place: Dagens Nyheter, Stockholm, Sweden, ''DN Mobile.''
 
Second Place: Dagens Nyheter, Stockholm, Sweden, ''DN.factlab.''
 
Third Place: The New York Times, New York, USA, ''NYTimes.com Brand Campaign, 'Where the Conversation Begins'.'' 

Category 5: Print Advertising Sales and Retention
Under 75,000

First Place: Bangor Daily News, Bangor, Maine, USA, ''Advertiser Testimonials.''
 
Second Place: Waikato Times, Hamilton, New Zealand, '''Does My Bum Look Big in This?' - Fashion Magazine Promotion.''
 
Third Place: Crain's Chicago Business, Chicago, USA, ''Crain's Enterprising Women.'' 

Circulation: 75,000-300,000

First Place: Cox Ohio Publishing, Dayton, Ohio, USA, ''Big Word Campaign.''
 
Second Place: El Diario De Hoy, San Salvador, El Salvador, ''Campaña Comercial.''
 
Third Place: Ads24, Johannesburg, South Africa, ''Afrikaans Campaign.'' 

Circulation: over 300,000

First Place: The Sydney Morning Herald, Sydney, New South Wales, Australia, ''The Sydney Morning Herald 'Unique Connections' Brand Campaign.''
 
Second Place: The Columbus Dispatch, Columbus, Ohio, USA, ''The Columbus Movie Market 2008 Book.''
 
Third Place: Dainik Bhaskar, Mumbai, India, '''All the A's Are With Us'- Direct Mail.'' 

Category 6: Online Advertising Sales and Retention
75,000-300,000 

First Place: Mid Day Multimedia Ltd., Mumbai, India, ''Mid Day's Online Anniversary Celebrations Contest.''
 
Second Place: Mid Day Multimedia Ltd., Mumbai, India, ''Meet n Greet with Jethro Tull & Anoushka Shankar - Online Contest.''
 
Third Place: De Stentor, Apeldoorn, The Netherlands, ''Hyperlocal Communities in New Housing Plans.'' 

Category 7: Brand Awareness Across Platforms
Under 75,000

First Place: A Crítica, Manaus, Amazonas, Brazil, ''Dream Campaigns.''
 
Second Place: Los Tiempos, Cochabamba, Bolivia, ''Los Tiempos 65 Anniversary.''
 
Third Place: Manaus Today, Manuas, Amazonas, Brazil, ''Manaus Today Newspaper.'' 

Circulation: 75,000-300,000

First Place: The Advertiser, Adelaide, South Australia, Australia, ''The Advertiser Refresh.''
 
Second Place: The Dallas Morning News/Quick, Dallas, Texas, USA, ''Quick is Crazy/B2B Launch.''
 
Third Place: O Globo, Rio de Janeiro, Brazil, ''Beyond the Paper of a Newspaper.'' 

Circulation: over 300,000

First Place: The Times of India, New Delhi, India, ''Teach India.''
 
Second Place: The Sydney Morning Herald, Sydney, Australia, ''100 Years of Herald Photography.''
 
Third Place: Rajasthan Patrika, Jaipur, India, ''Concerned Communicator Awards.'' 

Category 8: New Brand/Product/Audience Development
Under 75,000 

First Place: Correio, Salvador, Bahia, Brazil, ''Relaunch Campaign.''
 
Second Place: Waterloo Region Record, Kitchener, Ontario, Canada, '''the catch' High School Life. In Print.''
 
Third Place: Al Día, San José, Costa Rica, ''El Cuerpo Humano.'' 

Circulation: 75,000-300,000

First Place: Ekstra Bladet, Copenhagen, Denmark, ''The Front Page.''
 
Second Place: Richmond Times-Dispatch, Richmond, Virginia, USA, ''Kids Extra.''
 
Third Place: De Stentor, Apeldoorn, The Netherlands, ''Hyperlocal Communities in New Housing Plans.'' 

Circulation: over 300,000

First Place: The New York Times, New York, USA, ''Election Day Advertising Campaign for NYTimes.com on Facebook.''
 
Second Place: Dagens Nyheter, Stockholm, Sweden, ''På Stan.''
 
Third Place: AD NieuwsMedia, Rotterdam, The Netherlands, ''AD Sportwereld Pro, An Innovative Cross Media Strategy.'' 

Category 9: New Marketing Services
Under 75,000 

First Place: ADN Navarra, Cordovilla, Spain, ''ADN Navarra Aroma Bacardi Limón.''
 
Second Place: Correio Braziliense, Brasília, Brazil, ''Differentiated Commercial Solution for Advertiser - Jumbo Insert.'' 

Circulation: 75,000-300,000

First Place: Ekstra Bladet, Copenhagen, Denmark, ''The Front Page.''
 
Second Place: Mittelbayerische Zeitung, Regensburg, Germany, ''ALDI.''
 
Third Place: Mid Day Multimedia Ltd., Mumbai, India, ''Mid Day Axe Effect Innovation.'' 

Circulation: over 300,000

First Place: The New York Times, New York, USA, ''Single-Sponsor Olympics Issue of Play: The New York Times Sports Magazine.''
 
Second Place: The Age, Melbourne, Australia, ''Sports Performer Awards.''
 
Third Place: The Toronto Sun, Toronto, Canada, ''100th Anniversary - Toronto Automobile Dealers Association.'' 

Category 10: Public Relations and Community Service
Under 75,000 

First Place: Geelong Advertiser, Geelong, Victoria, Australia, ''Just Think.''
 
Second Place: Townsville Bulletin, Townsville, Queensland, Australia, ''Townsville Bulletin Kite Festival.''
 
Third Place: The Press Democrat, Santa Rosa, California, USA, ''Celebrate Community Pages.'' 

Circulation: 75,000-300,000

First Place: Winnipeg Free Press, Winnipeg, Manitoba, Canada, ''Pink Paper.''
 
Second Place: Cape Argus, Cape Town, South Africa, ''Women's Day.''
 
Third Place: Cape Argus, Cape Town, South Africa, ''Facebook.'' 

Circulation: over 300,000 

First Place: Hindustan Times, New Delhi, India, ''Gurgaon Collapsing.''
 
Second Place: Dagens Nyheter, Stockholm, Sweden, ''DN.factlab.''
 
Third Place: Dainik Bhaskar, Bhopal, India, ''Janta Ka Manifesto (Public Manifesto).''