Muscle & Fitness comes to India
28 Jan 2009
US monthly magazine on body building and fitness, Muscle & Fitness, will be introduced in India this summer.
Its publisher in the US is American Media Inc, while in India, the magazine will be published by the Indian arm of its US publisher, Health is Wealth Media Private Ltd, which faced a two-year legal battle for the title registration for Muscle & Fitness.
The magazine's promoters are also into health-related allied business like sports nutritional products, high-end protein drinks. Bollwood stars Sanjay Dutt and Salman Khan will be on its advisory board.
Muscle & Fitness, which in the US is priced at $5 a issue, will be priced at Rs100.
Either California Governor Arnold Schwarzenneger or Sylvester Stallone will fly down to India for the launch of the publication some time in July-August.