Radio City 91.1FM launches new portal
21 Oct 2008
Radio City 91.1FM, has launched an online one-stop knowledge bank on FM radio in India.
The website presents a mélange of varied resources on radio, all collated on a single platform.
Targeted at advertisers and the media and advertising fraternity, the portal is designed to provide a diverse array of FM radio specific information relevant to users.
The website will also have an interactive feature with Radio Guru, the online consultant who can answer all that there is to know about radio.
Commenting on the need for such a website, Apurva Purohit, CEO, Radio City 91.1FM said, ''Today, radio has emerged as a highly persuasive, far-reaching and creative medium for advertising. Those awake to its true potential are rewarded with a unique springboard to enhance their market presence. However, many are still unaware of what radio can really do for their brands. At this juncture, we at Radio City have taken the lead to evangelise the medium.
"Radio City only takes forward our concerted effort of showcasing the USP of radio to the advertiser and to the creative and planning fraternity, demonstrating the power of the medium and how it can be creatively and innovatively leveraged to their advantage."