Sports Illustrated to be launched
22 Sep 2009
Dennis Media Transasia, a publishing house will be launching the Indian edition of Sports Illustrated on 5 October, 2009. It will be a monthly magazine that will have 90 per cent Indian content.
The focus will not be on cricket alone, we will have features on football, boxing, formula one, horse racing, golf and so on, in the launch issue.
Simultaneously from 5 October, there will be a 360-degree marketing campaign to support the launch.
The creatives for the television commercial and online video banners have been done by Storyboard, whereas print ads, emailers and website banners will be done by in-house creatives.
The magazine will heavily depend on social media for its online plans.
Apart from this, Sports Illustrated has entered into an exclusive partnership with Reebok, wherein Reebok stores across the country will display 'Sports Illustrated' copies in 100 handpicked outlets. Reebok customers will also be offered exclusive subscriptions to the 'Sports Illustrated'.
The first issue of the Sports Illustrated India edition will feature all time great Top 20 cricketers with an aim to create a platform for discussion. The edit-ad ratio would be 75:25, as 75 per cent of the pages is said to be purely content.