Viacom18 launches Colors, MTV India in Singapore
02 Feb 2011
Viacom18 has launched Hindi entertainment channel Colors and music channel MTV India in Singapore to tap into the Southeast Asian population familiar with Bollywood entertainment.
Colors will be available on both StarHub and SingTel's mio TV platform while MTV will only be available on the mio TV platform. The content for the Singapore audiences will remain the same, and will telecast as per the Singapore timing.
"The launch is part of Viacom18's aggressive growth plans to extend our flagship brand outside India," said the company in a statement. The Singapore launch follows Viacom18's foray in the US, UK and Middle East markets.
The company is now planning to set foot in Malaysia over the next six-to-eight months.
Viacom 18 Media is a 50:50 joint venture between Viacom Inc and Network18, one of India's leading entertainment conglomerates.