Adidas names Sania as its brand ambassador
24 Dec 2007
Mumbai: Tennis star Sania Mirza has been signed up by leading global sports brand Addidas as its brand ambassador.
Making the announcement, Hartwin Feddersen, director of marketing, Adidas India said, "Sania is one of the most recognisable faces of global tennis and is a youth icon amongst young Asians across the world. Her appeal goes well beyond tennis and the sporting world and its only natural for us to use her as a global brand ambassador."
Having earned her stripes, Sania joins the ranks of Adidas superstars such as David Beckham, Kaká, Lionel Messi, Zinédine Zidane, Sachin Tendulkar and Ricky Ponting.
Speaking on the association with Adidas, Sania Mirza said, "I am extremely happy to be part of such a distinguished family of players and brand ambassadors. I have been associated with the brand as a junior and I believe Adidas' experience and expertise will be a key part of my on-court performance. I am really looking forward to wearing the stylish 3-Stripes for many years to come."