Asia-Pacific BPO industry to reach $9.5 bn in 2016
25 Sep 2012
The business process outsourcing (BPO) market in Asia-Pacific (APAC), excluding Japan, is forecast to reach $9.5 billion in 2016, an increase from $5.9 billion in 2011.
In 2012, BPO in APAC is on pace to reach a total $6.45 billion, according to a study by research and advisory firm Gartner.
''The Asia-Pacific BPO market is still relatively underdeveloped and underexploited (with the exception of Australia and New Zealand) when compared with other markets or regions,'' says T J Singh, research director at Gartner.
singh says, ''This presents opportunities to BPO service providers that are willing to invest in the region. Key drivers for BPO buyers in APAC are scalability, quality, best-of-breed process and technology infusion and improved service levels. Cost continues to be a consideration in all deals.''
''APAC is an immature market for BPO services,'' Singh added.
The largest BPO market in APAC in 2011 was Australia, with a market size of more than $4.63 billion, over 3.5 times larger than India ($1.26 billion), the second-largest consumer of BPO services.