Real estate and Telecom lead on Ad spend between 2000 - 2006
10 Sep 2007
New Delhi: According to an ASSOCHAM study, real estate and telecom sectors witnessed the highest increase in advertisement spend proportionate to sales, between financial year 2000 and 2006.
The real estate sector, including construction, along with telecom firms increased their advertising budgets as a ratio of their sales by an annual 36 per cent and 21 per cent respectively, during the period covered by the study.
Other big spenders on advertising are white goods manufacturers, followed by liquor companies, and passenger and multi-utility vehicles manufacturers.
The
highest rise among these three categories was tallied up by white goods producers
who aggregated a 20 per cent increase in ad spend, followed by the 10 per cent
growth of ad spends by the liquor industry and 9.5 per cent by passenger car manufacturers.