Banana Moon, global swimwear company plans entry into India

Global swimwear and beachwear company Banana Moon has announced that it plans to set up 10 stores and a series of shop-in-shops under the franchisee model by 2011.

The company has operations in 54 countries across the world.

''The Indian market offers immense potential and we plan to set up specialty stores for both swimwear and beachwear and also general stores for our range of clothing accessories, shoes and
other goods,'' said Banana Moon global exports manager Nicolas Fouchet.

''We are basically targeting big cities like Delhi and Mumbai, besides tourist destinations including Jaipur and Goa. We are planning to launch our entire range in India, which will include separate options and concepts for each segment,'' he said.

Banana Moon was set up in 1986 by Daniel Flachaire, his wife Véronique, Bernard Donati and Nat Maori, a French designer living in the United-States. The bikini and sunwear brand is influenced by Californian and French Mediterranean styles.