Chhattisgarh Tourism Board launches advertising films, logo
By Our Corporate Bureau | 16 Jan 2004
New Delhi: Chhattisgarh Tourism Board has launched its logo in addition to three advertising films made for promoting the State as a tourist destination.
The
logo has the byline: 'Full of Surprises' which will
also be the baseline for the State Tourism Board. The
logo is in bold with a little bit of geography; giving
the outline of the State.
The ad films have been based on three surprise features of the State: The Chitrakote waterfalls — the biggest in the country; the Indira Sangeet Vishwavidyala — Asia's only exclusive university of music and the Bastar Hill Mynah — a rare species of bird found only in Bastar.
The
Chhattisgarh Tourism Board has worked with Euro RSCG
Advertising to develop the script for the film directed
by Adfilmvalas.
The
Chhattisgarh Tourism Board is a nascent organization
and is in the process of placing the State on the travel
map. With half the Sate being under forest cover the
emphasis on green tourism. For both
ecological as well as economic sustainability special
interest / niche tourism offering high value with low
impact would be targeted at the initial stage.