Chocolate shampoo for kids by Marico

Marico recently launched a chocolate variant of shampoos under its Parachute Advansed Starz brand of hair care products.

The product has a playful campaign targeting kids, created by creative agency Bartle Bogle Hegarty (BBH), while media agency Media Circle worked on the campaign.

While the range consists of non-sticky hair oil, a nourishing cream gel and a strawberry flavoured shampoo, the Chocolate & Milky Fun variant is the newest addition.

Priced at Rs54, this limited edition pack is available in Mumbai, Delhi, Hyderabad, Pune, Kolkata, Ahmedabad and Bengaluru.

To introduce the product, an outdoor campaign has been rolled out across Mumbai, Bengaluru and Delhi.

Multiple out of home formats have been used, including school bus branding, bus shelters outside schools and residential areas, hoardings outside malls and at busy traffic junctions, and innovative kiosks at key traffic points.