Daily Telegraph’s publisher launches free title for UK
08 Jul 2009
The Friday will mark the first time TMG, the publisher of The Daily Telegraph, has launched a free title, which will have a distribution of 150,000 copies and be handed out in the afternoon at 25 UK railway stations, including some in London.
The tabloid-sized The Telegraph-branded newspaper, with 16 pages, will run for six weeks, beginning distribution 7 August.
Eventually, TMG, which has linked up with Diageo-owned Gordon's as the exclusive sponsor for the project, plans to establish it as a regular product.
The Friday, will be distributed free with Friday's issue of The Daily Telegraph, and will be feature and lifestyle-focused, as opposed to news-led, and include content on food, home, lifestyle, trends and fashion.
TMG says the title, which will be handed out by sampling and distribution firm SimplySimply, is aimed at high-spending women and men aged between 30 and 55.
The Friday is aimed at an older, more upwardly mobile audience.