Diageo calls pitch to review media duties

London-headquartered alcoholic beverages maker, Diageo has called for a pitch to review its media account, estimated around $7.1 million. The account is currently held by Mindshare Sydney.

Diageo is calling for a pitch after ten years, which will see many agencies including the incumbent Mindshare participating.

Pitch consultant, Trinity P3 is the external consultant handling the review.

Diageo is the world's largest producer of spirits and a major producer of beer and wine. Its brands include Smirnoff, Johnnie Walker, Baileys among others.