Fresh & Honest launches filter coffee powder
02 Mar 2006
Chennai: Fresh & Honest Café Limited, a Chennai-based a beverages vending business company has entered packaged filter coffee powder business. The company has launched Alive, a 70:30 coffee: chicory powder in 50, 100, 200 and 500 grams pack. The company already provides instant coffee, tea, chocolate, soup, milk shakes.
According
to R Shivashankar, CEO, Fresh & Honest Café
Limited, the fresh coffee beans that go into Alive are
subject to dry and air roasting processes. The different
grade beans are blended using the Danish brand Forberg
mixers, which are being used for the first time in the
country. The Rs5-crore production facility with a monthly
capacity of 200 tonnes is located in Chennai.
Launched initially in Tamil Nadu, Alive will be sold
in other Southern states in a phased manner. "We
will launch in Andhra Pradesh and Karnataka in March
and in all the metros in three months time. The national
launch will be in six months time."
Part of the C Sivasankaran's Sterling Infotech group, Fresh & Honest intends to spend around Rs2 crore on promotion and capture around 10 per cent of the organised packaged filter coffee powder business estimated to be in the region of Rs15 crore per annum.
Speaking about the vending business he said that the company has 2,300 machines installed across the country selling around 6 million cups per month.
The
policy is for people aged 18-60. That is the entry age.
The policy period is minimum 5 years and max 35 years.
If a person enters at 50 years he cant have the cover
for 35 years. The coverage will end when he reaches
70.