Global Broadcast to focus on regional news
14 Jun 2007
The TV 18 Group''s Global Broadcast News Ltd will focus on regional news. It is launching a 24-hour Marathi language news and current affairs channel.
The channel is being launched through a 50:50 joint-venture with the Lokmat Group, owners of Lokmat, the most widely circulated newspaper in Maharashtra, and other publications including Lokmat Times and Lokmat Samachar.
"The
launch of the Marathi channel is a continuation of the
growth momentum gained by GBN since its launch and is
in line with the company''s strategy of becoming an integrated
media platform both nationally and regionally,"
says Raghav Bahl, managing director, TV 18 Group.
Joint managing director Sameer Manchanda said, "We see the regional language space powering the next phase of growth in the Indian television industry. Our partnership with Lokmat will be driven by these opportunities and also be in line with our quest to transform into a full play media house.
"Our new channel will target the ''highly aware and conscious Marathi speaking'' audience in Western India with a delivery style to suit their pace of lives. The spotlight will always be on the spirit of ''whatever it takes''. We are proud to be associated with a partner like Lokmat, who stand out by not only capturing the people''s mood but also being at the forefront of shaping their opinion," Manchanda added.