Grey Worldwide bags creative mandate from John Keells
16 Jul 2009
The Delhi wing of Grey Worldwide has recently bagged the creative duties for the Sri Lanka-based John Keells Food. The Indian arm, John Keells Foods India Pvt Ltd, had launched its Keells range of sausages in India in June 2009.
John Keells Foods India is part of John Keells Holdings PLC, the biggest business conglomerate of Sri Lanka.
The range has been introduced in India keeping in mind the evolving food habits. Keells sausages are conveniently pre-cooked, requiring only heating or shallow frying before serving.
Grey Worldwide won after a multi-agency pitch, five agencies were pitching for the account.
A media pitch for the account is also going on.
Grey handles the Sri Lankan duties for the brand.