Health drink Yakult to be launched in India
06 Aug 2009
Popular Bollywood actress, Kajol has been signed up by Yakult Danone India as the endorser for its probiotic health drink, Yakult, in the Indian market.
"Yakult is the world's No1 probiotic health drink for the entire family, and Kajol brings to life the values of our brand -- which is health and happiness for all, said says Kiyoshi Oike, managing director, Yakult Danone India, in a statement.
"This association is a natural fit with the qualities of our brand - a caring mother and a loving wife who understands the health needs of her family well. Kajol's universal appeal extends to all age groups and we believe that her association with Yakult will help in reinforcing the attributes and philosophy of the brand."
Yakult encourages healthy living by promoting probiotic products across the globe. Danone says about 28 million people in 32 countries drink Yakult everyday and the company invests heavily in ongoing research in the area of probiotics and gut health.
Launched in New Delhi, NCR, Jaipur and Punjab, Yakult is planning an aggressive foray in other Indian metros soon.
The brand had initially roped in M&C Saatchi as its agency. At the initial stage of the roll out, it stuck to print, radio, hoardings and on-ground activities to promote awareness about this segment of food products.