HUL introduces cream-based kitchen cleaner Cif
12 Jun 2009
Hindustan Unilever Ltd (HUL) has decided to enter the kitchen cleaning surface market by bringing in its international brand, Cif.
Cif is the first cream-based cleaning brand and a leading global brand.
Cif is a 50-year-old brand with a host of surface cleaning products.
Bringing in a lemon variant as well, Cif is priced at Rs53 for 270 ml, and is positioned as a cream with micro particles which does tough cleaning with minimum effort. Cif is a small surface specialist cleaner.
Research undertaken by HUL reveals that all along 'proxy' products such as dishwash bars and liquids were being used for the kitchen and there was no single product to address this need.