"Incredible India" mastermind to promote Goa at global travel mart
13 Sep 2010
Amitabh Kant, former joint secretary of the union tourism ministry and the pioneer of the 'Incredible India' campaign is the keynote speaker for the International Travel Mart-Goa (ITM-Goa), 2010.
The 'Incredible India' campaign has been the ministry of tourism's extremely successful ad campaign, aimed at boostoing India as a tourism destination sincwe it was launched in 2002.
So far, 12 countries including Singapore, South Africa, Canada, UK, Italy, Poland, Russia, UAE, Thailand and Brazil others, have confirmed their participation at the event, which will be held between 14-17 October.
ITM-Goa aims to boost tourism related business in the state.
Swapnil Naik, director tourism , of Goa, said, ''ITM-Goa which is one of the only few exclusive business-to-business networking events organised in the country is committed to the cause of creating an ideal platform for marketers and customers to meet, network and create new business opportunities
Tourism bodies like the Indian Association of Tour Operators (IATO), Travel Agents Association of India (TAAI), the Travel Agents Federation of India (TAFI) and the Association of Domestic Tour Operators of India (ADTOI), have also confirmed their participation.
ITM-Goa is jointly promoted by the Goa Tourism Development Corporation (GTDC), the state department of tourism, India Tourism, Travel & Tourism Association of Goa (TTAG) and Goa Chamber of Commerce and Industry (GCCI).