Indian animation market bound to grow by leaps and bounds
By Our Convergence Bureau | 19 Jun 2003
Hyderabad: With its low production costs India is becoming a major outsourcing base for the global animation industry.
In Asia Pacific, India is an important constituent in the animation industry. This is due to the obvious advantages like large English-speaking base, availability of animation capability with 12 animation studios, presence of a successful entertainment industry, heritage of traditional literature to facilitate content-based partnership and state-of-art computer hardware and software platforms and not to mention the low production cost.
| Rates of production of a half hour animated programme | |
| Countries | Cost (in US dollars) |
| US and Canada | $250,000-400,000 |
| Korea and Taiwan | $250,000-400,000 |
| The Philippines | $90,000-100,000 |
| India | $60,000 |
In addition there is a huge opportunity in the domestic market with user segments like feature film/TV programmes, advertising, games, online education, industry specific applications like architecture, medical and legal.
Animation production from Indian producers is expected to go up from $0.6 billion in 2001 to $1.5 billion by 2005.
In order to provide impetus to the local animation industry, the National Association of Software and Service Companies (Nasscom), the apex industry association of IT software and service companies in India, is hosting Animation India 2003, in association with eE@ (alliance of Ficci, TiE and Nasscom in the entertainment sector) and Animation Producers Association of India on 20 June 2003 in Hyderabad.
The one-day conference, which will be inaugurated by Andhra Pradesh Chief Minister N Chandrababu Naidu, will play host to a large number of international and national animation experts who will discuss global trends, opportunities and technologies in animation, which the Indian animation sector can benefit from.