IndianOil partners HUL for retailing ice-cream at petrol stations

Mumbai: IndianOil and Hindustan Unilever Ltd (HUL) have signed a memorandum of understanding (MoU) for setting up kiosks of the latter's brand of ice cream, Kwality Walls, at select IndianOil petrol stations across the country.

The MoU was signed by K R Suresh Kumar, general manager for retail sales at IndianOil, and Sailesh Venkatesh, country head for ice cream at HUL. Also present during the signing ceremony were senior executives of both companies.

According to the agreement, mobile kiosks vending a range of Kwality Walls products like ice creams and frozen desserts would be set up at IndianOil's petrol stations for customers driving into IndianOil petrol stations.

K R Suresh Kumar said, "Our aim is to make the IndianOil petrol station a one-stop shop offering a wide range of customer conveniences that go beyond traditional petroleum products and services. With the addition of Kwality Walls our bouquet of non-fuel offerings will be further enhanced."

Added Sailesh Venkatesan, "Kwality Wall's has always been the leader in impulse ice-cream category, and the alliance with IndianOil will help us further our availability at convenient locations in select cities. This is an important step towards bringing our brand closer to consumers by giving them an opportunity to buy and consume our products while they take their family pit stop. Availability of Kwality Wall's range is sure to delight the loyal and regular customers of IndianOil."