International Chocolate Show appoints PR firm

Sylvie Douce and Francois Jeantet, founders and executive producers of the International Chocolate Show, have appointed 5W Public Relations, one of the America's 25 largest public relations firms, to represent and build awareness for the 12th Annual Chocolate Show in New York to be held in New York on 30 October, 2009.

The Chocolate Show is the ultimate event for chocolate lovers where consumers, trade and media converge to celebrate chocolate in all of its forms. It is the largest consumer show in the United States entirely devoted to chocolate.

Last year, nearly a million visitors attend each year to see the hundreds of thousands of square feet worth of chocolate featured in the exhibition series.

"5W Public Relations is thrilled to be a part of such an esteemed culinary and cultural event," says Ronn Torossian, president & CEO, 5W Public Relations.

"We are looking forward to using our expertise in this space to take the Chocolate Show in New York City to the next level."

The 12th Annual Chocolate Show in New York will, as in years past, feature some of the most world renowned pastry chefs and chocolate makers from all over the world. As such, this show is one of the most exciting gastronomic events, enticing visitors from the entire United States to get a taste of their favorite sweet.