Italian watch brand Morellato launches first television ad
10 Jun 2009
Italian watch brand, Morellato has launched its first television commercial featuring actors Preity Zinta and Neil Nitin Mukesh.
The brand stepped into the country over a year ago -- through a joint venture with Gitanjali Gems in November 2007 that made Morellato watches and jewellery available in India.
Morellato has also announced the actors as its ambassadors. The commercial has been created by Fortune Communications, the sister entity of JWT, from Bates David Enterprise.
The brief that the agency received was to capture the intimate moments between a man and a woman.
Also imperative was to focus on the luxury that the brand offers.The ad has no dialogue between the protagonists. There is only a song in the background and narration to fill up the spaces.