Jivox to handle video ad inventory for HT Media

HT Media has roped in video advertising solutions provider Jivox to monitise its online video ad inventory across web portals hindustantimes.com, livemint.com and social networking site Desimartini.com Jivox will be the exclusive provider of ad space on these websites.

It will also provide the necessary infrastructure for hosting the ads including video player, ad server and the video ad edit technology to HT Media. 

Afaqs! quoted Naren Nachiappan, managing director, Jivox saying video banners and interactive pre-roll video ads will be available initially, to be followed by post-roll videos and branded skin options for the video player.

Jivox helps agencies, brand advertisers and publishers deliver engaging online video advertisements via interactive and social sharing widgets.

Its network of publishers include moneycontrol.com, AOL, Business today, IBNLive, Indian Express, Sify, M TV, Economic times and others.