JSW Group appoints Grey Mumbai for advertising campaign

The JSW (Jindal South West) Group, a part of the Jindal group, has appointed Grey Mumbai to oversee its advertising following a pitch. 

Grey will create a corporate image for JSW as well as above- and below-the-line campaigns for the group and its various businesses. The size of the account is an estimated $6.5 million.

JSW Group is one of the fastest growing business conglomerates with a strong presence in the core economic sector. This Sajjan Jindal led enterprise has grown from a steel rolling mill in 1982 to a multi business conglomerate worth $3.7 billion within a short span of time.

As part of the $8 billion O P Jindal Group, JSW Group has diversified interests in steel, energy, minerals and mining, aluminum, infrastructure and logistic, cement and information technology.

Grey Mumbai was appointed on the basis of ''sound strategy and interesting creative approach'', according to a statement.