Lamborghini launches luxury smartphone in UK, UAE
24 Aug 2017
Italian automobile brand Lamborghini yesterday launched a luxury smartphone in the UK and the UAE for $2,450.
Alpha One, as the Android phone is called, has a handcrafted Italian leather fascia and uses a liquid alloy to make it resistant to scratches and dents. Among its other features are a fingerprint sensor, a 20-megapixel main camera and 8-megapixel front camera, dual SIM slots and Dolby speakers.
Lamborghini's Alpha One features a Qualcomm Snapdragon 820 processor, 4 GB RAM and 64 GB expandable memory. It comes with a 3,250 mAh battery and sports a 5.5-inch display.
The phone is available online as also at the luxury store Harrods in London and in the Dubai Mall, among a number of other stores in the UAE.
''Alpha One combines cutting-edge mobile technology and unique features with the inimitable style and design of our brand,'' vice president of the company Ferruccio Lamborghini said.
According to Tonino Lamborghini, the company which makes the luxury phone, Alpha-One is made with ''the finest materials,'' such as handcrafted Italian leather and liquid alloy (''stronger than titanium'') built for corrosion resistance.
The phone ships with Android 7.0 Nougat operating system right out of the box, but according to commentators, any OS updates in the future may be ruled out.