London-based United Radio sets up office in India
13 Nov 2009
London-based international radio consultancy company United Radio is setting up office in India. United Radio aims to provide its services to existing operators, investors, the Government and regulatory bodies.
United Radio's India operations will be headed by Sunil Kumar.
Kumar is said to have advised the Bhaskar Group, the Muthoot Group, Lokmat Publications, Neutral Publishing, CCL Media and several other promoters of radio companies in India. He has also headed the radio business of Mid-Day Multimedia and Zee Telefilms.
In a statement, Kumar, MD, Big River Radio, and India partner, said, ''The knowledge and experience that United Radio brings from radio businesses across the UK, Europe, the Middle East and Asia will work as a catalyst for the growth for our relatively young Indian market. We will combine this experience with our in-depth understanding of the media behaviour of the Indian audiences at all geographic, social and economic levels to offer our clients innovative programming strategies, training, format solutions and well defined tactical products. We have developed some exciting India specific services and solutions, which we'll announce soon.''
United Radio has been the consultant to Malayalam Manorama's Radio Mango and Radio City for their programming and music strategies in the past. The focus of the company will be on creating new programming formats, setting up newsrooms and providing training to existing operators.
United Radio is also in talks with several companies in India to set up probably the country's first Radio News Agency, which will provide content for news and current affairs activity either directly to private radio stations or through All India Radio. The Ministry of Information and Broadcasting is said to be considering allowing news broadcast on private FM radio stations.
United Radio's India operations will be headed by Sunil Kumar.
Kumar is said to have advised the Bhaskar Group, the Muthoot Group, Lokmat Publications, Neutral Publishing, CCL Media and several other promoters of radio companies in India. He has also headed the radio business of Mid-Day Multimedia and Zee Telefilms.
In a statement, Kumar, MD, Big River Radio, and India partner, said, ''The knowledge and experience that United Radio brings from radio businesses across the UK, Europe, the Middle East and Asia will work as a catalyst for the growth for our relatively young Indian market. We will combine this experience with our in-depth understanding of the media behaviour of the Indian audiences at all geographic, social and economic levels to offer our clients innovative programming strategies, training, format solutions and well defined tactical products. We have developed some exciting India specific services and solutions, which we'll announce soon.''
United Radio has been the consultant to Malayalam Manorama's Radio Mango and Radio City for their programming and music strategies in the past. The focus of the company will be on creating new programming formats, setting up newsrooms and providing training to existing operators.
United Radio is also in talks with several companies in India to set up probably the country's first Radio News Agency, which will provide content for news and current affairs activity either directly to private radio stations or through All India Radio. The Ministry of Information and Broadcasting is said to be considering allowing news broadcast on private FM radio stations.