McLeod Russel mulling blending unit in Dubai
03 Aug 2010
McLeod Russel, the world's largest tea grower is planning to set up a tea blending unit at Dubai which will cater mainly to buyers in Middle East and CIS regions.
According to McLeod Russel managing director Aditya Khaitan, sourcing tea from single line is getting costlier for buyers, therefore in a bid to add value and be cost competitive the company has decided to offer blended tea to buyers.
He was speaking to newspersons on the sidelines of the company's 12 th AGM Khaitan said the company was looking at blending tea from Assam, Dooars, Vietnam and Africa and offer a unique blend at a lower price and stable quality.
He said the company was thinking of setting up the blending unit in Dubai as that was the multi-origin set-up. He added that the company needed to add value to what it has instead of just selling tea.
The blending unit is expected to start operations by October-November this year.
The company is however anticipating a fall in output as its crop was affected due to heavy rains and pest attacks. The shortfall is expected to be around 3 million kgs in 2010-11.