Nature''s Bounty brings Sicilian wines to India
17 Sep 2007
New Delhi: Nature''s Bounty Wines and Allied Products Pvt Ltd (NBWAP) launched three brands of Sicilian wines in the domestic market, attempting to strengthen its position here. The company has a tie up with Italian winemaker Calatrasi.
Amit Burman, chairman, NBWAP, expects the wine industry to gain pace, and witness growth even faster than the current rate. Typically, an increase in competition leads to high growth, since every participant invests not only in promoting and distributing its products, but also in educating the consumer.
The company plans on launching the three brands of Calatrasi Maranfusa, D''istinto and Terre di Ginestra 2002. additionally, it also plans to introduce ready-to-drink wine-based liqueur shots, in four flavours of banana split, chocolate, melon and pancakes. These would be priced at Rs110 per shot.
Burman expects a 150-per cent jump over the company''s previous fiscal sales of Rs2.5 crore with the addition of these three new brands. NBWAP currently has two brands in its portfolio and plans to increase it to four in the coming fiscal.
One
of these new brands would be from the traditional wine producing countries such
as Italy and Spain, and the other from emerging wine producing nations such as
Australia and South Africa. A year ago, NBWAP commenced domestic wine marketing
and distribution with the launch of its brand Czarina Creek Wine in four variants.