Print campaign for Teacher's achievemet awards

Beam Global Spirits and Wine lhas aunched its print campaign 'Aspire' for the eighth Teacher's Achievement Awards  to be held at the ITC Maurya Sheraton, New Delhi on 8 November.

The campaign was conceptualised by Publicis India.

Beam Global Spirits and Wine CEO and managing director, India and Indian sub continent Harish Moolchandani, said, ''Our new campaign endeavours to infuse souls with positive spirit which will propel them towards achievement. The advertising campaign rekindles the dormant desire of an individual towards making his mark from amongst a billion.''

According to the company, the print campaign has been developed on the refreshed communication strategy of promoting individuals to 'Aspire' and to achieve level of excellence that is honoured and recognized by the Teacher's Achievement Awards.

The campaign reflects the spirit of Teacher's Achievement Awards which is beautifully captured by showcasing every individual's inherent desire to be successful.

Param Saikia, CEO, Publicis Modem / Dialog said, "The advertisements question readers on their intrinsic desire - which is to be seen as a winner. The campaign looks to engage readers from diverse backgrounds with each print advertisement focusing on a winner from a different walk of life."

Teacher's is a key whisky brand in Beam Global's portfolio. Its other brands in the market include Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker's Mark Bourbon, Laphroaig Scotch Whisky, Larios Gin, Whisky DYC, Teacher's Scotch Whisky, DeKuyper Cordials and Liqueurs, Knob Creek Bourbon and Starbucks Liqueurs.