Raymond Weil calls for users to share thier experiences
29 Oct 2010
Raymond Weil and eYeka today announced the next phase of its 'by You' brand campaign, wherein customers can share stories of their personal relationship with the timepiece through a video, animation and music on eYeka's platform.
eYeka is a social co-creation community with clients like Chanel, Club-Med, Honda, HSBC, PepsiCo, Piaget, Procter & Gamble, Sony among others.
In the first phase of the campaign, the stakeholders were invited to share their perception of Raymond Weil today and their vision for the brand tomorrow. "After hearing our stakeholders' perception of our brand in the first phase, we are looking forward in discovering through video and music their personal relationship with their timepiece and how Raymond Weil is a companion through different stages of their lives," says Elie Bernheim, Raymond Weil S.A. director.
''Co-creation cannot be safely ignored by companies who want to succeed in today's marketplace'' says Alexandre Olmedo, CEO, eYeka Asia Pacific.
Raymond Weil Geneve is a Swiss watchmaker, founded in 1976 in Geneva, Switzerland.