Reckitt Benckiser to launch first corporate digital ad campaign
15 Jul 2009
The Anglo-Dutch maker of household, health and personal care products, Reckitt Benckiser, is all set to launch its first corporate advertising campaign in its 200 year history this week.
The global digital campaign will also mark the shift of the company to a simpler "RB" logo.
Designed and handled by Havas' Euro RSCG and Omnicom Group's OMD, both London-based, the campaign will be launched tomorrow, 16 July.
The campaign focuses heavily on social media such as Facebook and LinkedIn, as well as global ad networks. Reckitt hopes to reach 70-85 per cent of its target of professionals ages 22 to 32 around the world.
The campaign is designed to boost the awareness of the owner of well-known brands including Nurofen, Vanish, and Clearasil among young people.
The campaign will run exclusively online for four weeks, with separate creative designed for Facebook and other general interest sites.