Rosebys ties up with Style Spa

Home furnishing and lifestyle retail chain Rosebys Interiors India Ltd has tied-up with furniture retailer Style Spa and plans to open over 100 shop-in-shop outlets in the country.

Both the companies have agreed to enter into a partnership on a revenue-sharing basis based on monthly sales. The launch will be in two phases: to begin with, Rosebys will launch around 50 in-store shops which will be followed by 50 more stores.

Nikhil Sen, director, Rosebys, said, ''With organised home décor and lifestyle products retailing growing at more than 30 per cent annually, there is a huge untapped market for the home décor and lifestyle market in India which is pegged at around Rs 14,000 crore.

''This tie-up is in line with our growth strategy and will give us an opportunity to reach our target group. This partnership will help our brand have a dominant presence in the country's retail arena.''

Arun Mahajan, managing director, Style Spa, said, ''It is an exciting occasion for both these strong brands to come together and we at Style Spa are equally confident that this partnership of ours with Rosebys would enable us to provide more value to our customers through complementary product lines.''

Rosebys started its Indian retail operations in October 2008 and has 100 stores pan-India. Chennai-headquartered Style Spa is wwned by SK Poddar group and Zuari Industries Ltd of KK Birla Group.