South African chain News Café enters India
22 Dec 2009
South Africa's high street café and cocktail bar News Café has entered India following a franchising arrangement with Hyderabad-based Numbers Only to open its outlets.
The company, which opened its first outlet in New Delhi in November, said it will be launching four such cafes.
News Café is a part of South Africa-based Fournews group which has a portfolio of brands such as Café Fino, Headline, Danesi Caffe, Fusion Foods and Roasted Media under its belt in categories ranging from food, drinks, entertainmentvenues and design aesthetics.
The $40-million News Café has said that at this point all stores will be owned and managed by Numbers Only Hospitality in India, but they have the mandate to franchise the brand under license in India.
The investment per outlet will be size dependant but as an indication it will be between $750,000 and $1,250,000.
With 40 franchised stores currently in operation across South Africa, extensive market research was conducted over a three-year period in each India and China, before the franchising partner, Numbers Only, was selected.